What are Website Rankings?
According to "Google" they are:
Google searches
more sites more quickly, delivering the most relevant results.
Introduction
Google runs on a unique combination of advanced hardware and software. The speed
you experience can be attributed in part to the efficiency of our search
algorithm and partly to the thousands of low cost PC's we've networked together
to create a superfast search engine.
The heart of our software is PageRank™, a system for ranking web pages developed
by our founders Larry Page and Sergey Brin at Stanford University. And while we
have dozens of engineers working to improve every aspect of Google on a daily
basis, PageRank continues to provide the basis for all of our web search tools.
PageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page's value. In essence, Google
interprets a link from page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to make other pages
"important."
Important, high-quality sites receive a higher PageRank, which Google remembers
each time it conducts a search. Of course, important pages mean nothing to you
if they don't match your query. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important and relevant to
your search. Google goes far beyond the number of times a term appears on a page
and examines all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query.
Integrity
Google's complex, automated methods make human tampering with our results
extremely difficult. And though we do run relevant ads above and next to our
results, Google does not sell placement within the results themselves (i.e., no
one can buy a higher PageRank). A Google search is an easy, honest and objective
way to find high-quality websites with information relevant to your search.
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